Courtesy of Richard Starkings's Comicraft:
This is all absolute gospel!
I only add that a too-fat pointer or tail is a lot better than a too-thin one, and could be legitimately be a part of a style. Oh, and that pointers should stay off the characters as a (very) general rule and should point to the source of the dialog, often the mouth. Oh, and that tail-less balloons are weak-ass, a copout, most of the time.
Otherwise, nothing to add!
JH
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